Social Media Data Analysis

Description:

Outline

Participants should have a basic familiarity with YouTube and Twitter, and be prepared to learn to use new software.

Objectives

The course will use the free Webometric Analyst software for the following purposes:

• Gathering tweets matching a geographic or keyword query
• Gathering comments on one or more YouTube videos
• Constructing network diagrams from users or comments
• The analysis methods discussed will include:
• Simple quantitative methods, such as social network analysis, to describe the results
• Content analysis to provide insights into the YouTube or Twitter topic studied

Prerequisites

None

Recommended Reading

Wilkinson, D. & Thelwall, M. (in press). Trending Twitter topics in English: An international comparison. Journal of the American Society for Information Science and Technology. Trending Twitter Topics in English: An International Comparison

Thelwall, M., Sud, P., & Vis, F. (2012). Commenting on YouTube videos: From Guatemalan rock to El Big Bang. Journal of the American Society for Information Science and Technology, 63(3), 616–629.

Thelwall, M. (2009). Introduction to webometrics: Quantitative web research for the social sciences. San Rafael, CA: Morgan & Claypool (Synthesis Lectures on Information Concepts, Retrieval, and Services, 2009, Vol. 1, No. 1).

Cost:

£195 (£140 for those from educational and charitable institutions)

Website and registration:

http://www.cmist.manchester.ac.uk/study/courses/short/intermediate/social-media-data-analysis/

Region:

North West

Keywords:

Data Collection, Sampling , Data Quality and Data Management , social media, data, data analysis

Related publications and presentations:

Data Collection
Sampling
Data Quality and Data Management

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