Focus Groups

Date:

24/10/2014

Organised by:

Social Research Association

Presenter:

Liz Spencer

Level:

Entry (no or almost no prior knowledge)

Contact:

Lindsay Adams
Tel: 0207 998 0304
E: lindsay.adams@the-sra.org.uk

Map:

View in Google Maps  (EH1 2HS)

Venue:

Apex Hotel, Grassmarket, Edinburgh

Description:

 

Focus groups are an increasingly popular qualitative research method but it is vital to understand the kind of data they generate so that they are chosen wisely. As a method they require considerable questioning and facilitation skills. This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion. Objectives:   By the end of the workshop, delegates will:  
  • understand appropriate and inappropriate uses of focus groups as a method
  • appreciate the impact of group composition on group dynamics
  • be familiar with techniques for involving participants, keeping the discussion on track and ensuring sufficient depth of coverage
  • have experienced one of three key roles: facilitator, group member, observer

 

Topics  
  • the nature of focus groups and focus group data
  • using focus groups appropriately
  • discussion guides and focusing exercises
  • questioning and moderating skills
  • the composition of focus groups
  • practicalities of recruiting and running groups - venues, recording, transcription

Cost:

£195 for SRA members; £260 for non0members

Website and registration:

Region:

Scotland

Keywords:

Qualitative Data Handling and Data Analysis, Focus Groups

Related publications and presentations:

Qualitative Data Handling and Data Analysis

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