Focus Groups
Date:
24/10/2014
Organised by:
Social Research Association
Presenter:
Liz Spencer
Level:
Entry (no or almost no prior knowledge)
Contact:
Lindsay Adams
Tel: 0207 998 0304
E: lindsay.adams@the-sra.org.uk
Description:
Focus groups are an increasingly popular qualitative research method but it is vital to understand the kind of data they generate so that they are chosen wisely. As a method they require considerable questioning and facilitation skills. This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion. Objectives: By the end of the workshop, delegates will:
- understand appropriate and inappropriate uses of focus groups as a method
- appreciate the impact of group composition on group dynamics
- be familiar with techniques for involving participants, keeping the discussion on track and ensuring sufficient depth of coverage
- have experienced one of three key roles: facilitator, group member, observer
Topics
- the nature of focus groups and focus group data
- using focus groups appropriately
- discussion guides and focusing exercises
- questioning and moderating skills
- the composition of focus groups
- practicalities of recruiting and running groups - venues, recording, transcription
Cost:
£195 for SRA members; £260 for non0members
Website and registration:
Region:
Scotland
Keywords:
Qualitative Data Handling and Data Analysis, Focus Groups
Related publications and presentations:
Qualitative Data Handling and Data Analysis